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Cost-Per-Wear · Wardrobe ROI ledger

That piece — has it earned its keep yet? Wove does the math

Wove gives every piece in your closet a live cost-per-wear (price ÷ times worn). Each wear drops the number; AI styles you using only what you actually own; and before you buy something new, ask Wove — it checks your closet and tells you when you already have it. Buy less, wear more, wear it worth it.

iOS 17+ · English & Chinese · Free Pro trial on first subscribe

Wove product overview

What's live today

Seven capabilities around one idea: actually use your closet — from intake to decision

Live

Cost-per-wear ledger

Every piece shows price ÷ times worn, right on the grid. Each wear lowers the number — instant 'this one's earned its keep' feedback.

Live

AI photo intake

Snap a photo or pick from your library. AI tags category, color, style, and season — and you can fix any field before saving.

Live

Outfits from what you own

Say the occasion ('a bit cold at work', 'weekend date') and AI builds 2-3 looks using only pieces you actually own — never invented clothes.

Live

Ask before you buy

Considering a new piece? Enter the price and a photo. AI compares it to similar items in your closet: 'you already own 3 like this / needs N wears to pay off.'

Live

Wardrobe ROI dashboard

Total invested vs. value earned back, utilization, dormant pieces (30/60/90 days), and your best-value and most-wasted items at a glance.

Live

Outfit history & calendar

Save looks you love and log 'what I wore today' on a calendar. Notice a piece you haven't touched in weeks — and plan to wear it.

Live

Reminders + one-tap export

Optional 'what to wear' and dormant-piece nudges bring idle clothes back into rotation. Export all your photos + CSV anytime — your data travels with you.

Front and center

Not a photo album — a wardrobe ledger

Most closet apps are catalog + browse + social. Wove puts cost-per-wear front and center: that $120 coat shows '$60/wear · worn only twice', so you instantly know its worth — and naturally pause before buying another like it.

Concept illustration of a wardrobe grid where each item shows its cost and wear count
What sets it apart

Check your closet before you buy

Eyeing a $90 shirt? Photograph it and ask Wove. It finds similar pieces you already own and estimates 'you have 3 like this' and 'needs 18 wears to beat your closet average' — turning 'buy less' into an actionable nudge at the moment of purchase.

Concept illustration comparing a new garment against similar items already in the closet
Compounding value

Your wear data gets more valuable over time

Photos export anytime — but your day-by-day wear ledger (each piece's wear curve, utilization, styling preferences) can't be rebuilt elsewhere. The longer you use Wove, the better it knows your closet and the more it saves you.

Concept illustration of wardrobe utilization and amortized value curves rising over time

Three steps, from buying it to wearing it worth it

Using your closet well really takes just three steps

1

Add it

Let AI tag it from a photo, or fill in a few fields by hand. Each piece carries its purchase price — the numerator of cost-per-wear.

2

Wear + log once

AI styles you from what you own. Pick a look and tap 'I wore this' — those pieces' wear count goes up and the per-wear cost drops.

3

See clearly + decide

The ROI dashboard shows what's earned its keep and what's gathering dust. Thinking of buying? Ask Wove whether it's worth it.

Roadmap

On the way

These are in planning — Pro subscribers get early access

Coming soon

Capsule wardrobe builder

Build the most outfits from the fewest pieces — a minimalist styling plan made for your closet.

Coming soon

Shopping wishlist ROI

Park what you want in a wishlist and estimate its projected cost-per-wear before the impulse hits.

Coming soon

Weather-aware outfits

Pull in local weather so outfit suggestions match the day's temperature.

We deliberately skip social feeds and resale marketplaces — Wove is about using the closet you already have, without the comparison anxiety.

Simple, honest pricing

Subscriptions are processed by the App Store and can be cancelled anytime. Exact prices show live in-app.

Free is fully usable Free covers manual wardrobe management and cost-per-wear on every piece. AI tagging / styling / purchase advice share 10 free uses per month, and free closets hold up to 20 pieces.

Free

The full wardrobe-ledger foundation

$0 / free forever
  • Up to 20 pieces
  • 10 AI uses / month (tagging + styling + advice combined)
  • Cost-per-wear on every piece
  • Manual intake, wear logging, outfit history
  • English & Chinese UI
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Recommended

Wove Pro · Monthly

Unlock unlimited closet and all AI

Shown in-app / month
  • Unlimited pieces
  • Unlimited AI tagging, styling & purchase advice
  • Full wardrobe ROI dashboard
  • Wardrobe export (photos + CSV)
  • Priority email support

First subscription includes a 7-day free trial — cancel anytime during the trial at no charge.

Start in the app

Wove Pro · Yearly

Best value for the long run

Shown in-app / year (save up to 58%)
  • Everything in Monthly
  • Save up to 58% vs. paying monthly
  • Unlimited pieces + unlimited AI
  • Full ROI dashboard + data export
  • Early access to new features
Start in the app

Frequently asked

1. How is cost-per-wear calculated?

Cost-per-wear = a piece's purchase price ÷ how many times you've worn it. Each time you tap 'I wore this', the wear count goes up and cost-per-wear goes down. Pieces you haven't worn show 'never worn' with no per-wear figure.

2. How does the free AI quota work?

AI photo tagging, AI styling, and 'Ask before you buy' share a single pool of 10 free uses per calendar month, which resets monthly. Wove Pro removes the limit on all three.

3. Will AI store or train on my photos?

No. When you use an AI feature, the relevant photo or item details are sent to a third-party AI provider only to process that one request. The provider does not store your images and never uses your data to train any model. See the Privacy Policy for details.